The NuTTi Method (Founder-led, no meetings.)
GROW your business with a clear plan
I turn messy brand product problems into a simple
30 page action report. No meetings - just answers!
Founder-led brand & go-to-market support across CPG, wellness, fashion, travel & more.
The NuTTi Way
I built NuTTi Gelato from a home kitchen to 100+ stores—going from 60 to 6,000 pints a week and landing our first distributor contract in six months—by keeping things clean and simple: no gums, no fake flavors, no wasted steps. I bring that same approach to your business: clean strategy, zero fluff, and a plan you can use right away.
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With 30 years across advertising, sales, marketing, brand development, product launches, high-profile events, brand/website design, and copywriting—plus work with Australia’s luxury names like Swarovski, Tigerlily, and “Caftan Queen” Camilla Franks—I’ve seen what actually works. I’ve pitched buyers, redesigned packaging, run sponsor programs, and led PR/influencer campaigns. I’m also a certified life coach (since 1997), so my process is people-first and practical.
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I help founders and small business owners move faster—without meetings or retainers. You send a brief; I deliver a 20–30 page NuTTi Plan with honest feedback, step-by-step actions, and a prioritized 90-day path you can use immediately.
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Built the NuTTi way: no filler meetings, no junky jargon—just the good stuff.
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The Mia Way: Action over Overthinking
I’ve always moved fast. In sales I was nicknamed “Speedy Gonzales” after closing $1.6M in advertising accounts four months early. With NuTTi, I went from 60 pints/week → 6,000 and landed a distributor in six months and 100+ stores.
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My method is simple: make a clear plan, trust your gut, and execute daily. Most brands stall in analysis paralysis. I teach a bias for action: decide, launch, learn, repeat. Your NuTTi Plan reflects that—90 days of concrete steps that move you forward now, not someday.
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Principles I live by:
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Action beats overthinking.
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Daily steps > perfect plans.
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80/20 focus: do the few things that move the needle.
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Proof over opinions: test, learn, adjust.
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Ready to move fast? Start My NuTTi Plan
WHO IT'S FOR
Fast, practical direction—no monthly retainer, just a clear plan.​​
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Perfect for:
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Clean food & beverage brands (better-for-you CPG; no gums, no fake flavors)
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Small business owners (brick-and-mortar or online)
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Solo entrepreneurs & side-hustlers
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Employees becoming founders (ready to launch)
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Product makers (beauty, wellness, home goods)
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Service businesses (salons, studios, local trades)
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E-commerce shops & marketplaces
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Boutique hospitality (cafés, pop-ups, food trucks)
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Creators & influencers launching products
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Nonprofits & community orgs (events, sponsorships)
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Agencies needing a crisp outside POV
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Investors/advisors wanting a quick brand/GTM audit
Any stage—I tailor the plan:
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Idea / pre-launch: name, positioning, packaging, sourcing
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Early growth: 90-day GTM, first retailers, starter PR/copy
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Plateau / pivot: message cleanup, shelf/competitor gaps, site flow
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Scale / retail: buyer one-pager, pitch pointers, ops & sourcing next steps
What you receive:
A 20–30 page action plan (PDF + editable doc), screenshots/examples, a do-this-first checklist, and up to 10 follow-up emails in 30 days.
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Simple rule: If you own it, run it, or are about to start it, this is for you—email-only, clear plan, quick wins.
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Ready for clarity? Start My NuTTi Plan
30 Years of Practical Expertise
Strategy & Growth
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Branding & positioning
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Go-to-market strategy
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Business strategy & consulting
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Operations & process design
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Entrepreneurship & small business
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Concept development
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Consumer products (CPG)
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Gap analysis
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Product launch support
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Customer experience & support
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Compliant claims & labeling (tone/structure)
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Content & Collateral
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Marketing copy
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Website copy & sales pages
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Sales & pitch emails
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Press releases / PR writing
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Product descriptions
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Product guides / user handbooks
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Social media copy
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Brand guidelines & assets
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Presentation & pitch deck design
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Packaging design
Clean Food Formulation
Short, clean ingredient lines. No gums, no fake flavors.
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Recipe diagnostics & re-formulation to clean-label guardrails
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Texture & stability via whole-food techniques (solids balance, process tweaks, natural binders)
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Scale-up: kitchen → pilot → co-packer spec
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Label-ready: ingredient statements, allergen callouts, compliant claim tone (advisory)​
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Product & R&D / Production
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Formulation (advisory)
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Recipe development
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Stability / shelf-life guidance
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Product evaluation & validation
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Material sourcing
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Manufacturing basics / troubleshooting​​
The NuTTi Results
Ready to get unstuck and take action? This is your roadmap for building, growing, and scaling your brand with clarity and confidence. Whether you're starting from scratch or need to polish what you’ve got, send us a brief and get a 20-30 page NuTTi Plan with clear feedback and a prioritized 90-day path—no fluff, just practical steps.
Build a Business You Love
Ready to get unstuck? This is your roadmap to build, polish, or scale—no monthly retainer, just a clear plan. Send a brief; I deliver a 20–30 page NuTTi Plan with a prioritized 90-day path.
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Here’s where I help (mix & match):​
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Concept Advice & Proof of Concept
Got an idea but not sure where to start? I’ll help you shape it, validate it quickly, and outline the first build steps—from proof of concept to early development.
Building Your Business from Scratch
We map the journey from idea to launch: what’s missing, what’s blocking you, and the order to tackle it so you move forward strategically.
How to Go to Market & What’s Missing
Whether product or service, I define the best GTM path, flag gaps (channels, pricing, offer, assets), and give you a step-by-step plan.
How to Sell to the Right People
Sales isn’t just selling—it’s finding the right partners. I guide your sales process and help you identify co-packers, distributors, creatives, and vendors who fit.
How to Sell What You Have
We nail your pitch, offer, and objections so you can reach the right audiences with confidence and close more conversations.
Identifying What’s Missing
A straight look at strategy, people, systems, and assets—then a simple sequence to fill the gaps.
Creating the Right Sales Channels & Documents
You’ll get the right tools: buyer one-pager, pitch deck, line sheet, and a simple channel plan so selling is easier.
PR & Influencer Outreach
A practical PR plan: angles, targets, outreach cadence, and simple influencer partnerships that fit your brand.
Making It Profitable
We check pricing, margins, and unit economics so the plan makes money—not just noise.
Sourcing Ingredients, Suppliers, Co-Packers, Manufacturers
Grounded guidance on sourcing and production, with starter contacts and what to ask before you sign.
Creating a Brand That Speaks to Your Customers
Clear positioning, voice, and proof so your brand resonates and earns trust.
Packaging & Design for All Your Brand Assets
Front/back clarity, claim tone, and design direction so your packaging and assets tell the right story at a glance.
Pitches to Win Accounts & Secure Partnerships
We craft a sharp pitch and sell-in narrative that helps you win buyers, partners, and sponsors.
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How We Work Together
Every business is unique, which is why I tailor everything to fit your needs. Whether it’s a one-off project or ongoing support, you’ll get clear, actionable steps—delivered by email, without endless meetings and consulting fees that drain your business.
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Let’s work together to create a roadmap for your success, with practical strategies that you can implement immediately.
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What’s included (every time)
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Intake: you email a brief and choose focus areas.
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Build: I analyze, spot gaps, and create your tailored Plan.
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Delivery: your 20–30-page plan + a do-this-first checklist lands in your inbox.
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Support: 30 days of email Q&A for questions and next steps.
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My style
Clear scope. Fast turnaround. Simple, honest, doable steps you can act on now.
P.S. No runaround—email in → plan out.​​​​​​​​​​​​​​​​​​