The NuTTi Method (Founder-led, from kitchen to shelf.)
GO-TO-MARKET GROWTH STRATEGIST
I turn messy business problems into a NuTTi Plan. Whether you’re building an ice cream brand or a clean CPG line, you bring me the chaos and I come back with a clear, written blueprint: what’s really blocking you, what to fix first, what to stop doing, and the moves that help you scale fast.
The NuTTi Way
I built NuTTi Gelato from a home kitchen to 100+ stores across the U.S. and Canada — going from about 60 pints a week to a 6,000-unit first order and our first distributor in six months — by keeping things clean and simple: no gums, no fake flavours, no wasted steps. I bring that same approach to your business: clean strategy, zero fluff, and a plan you can actually use.
For 30 years I’ve been the person who can get a “yes” — from sales and sponsorships to retail buyers and brand partners. In advertising I led national sales because clients just signed. Later I was brought in for my relationships with brands like Camilla Franks, Tigerlily and Swarovski to secure partnerships and bring them onto new platforms.
That’s the core of what I do: I know how to shape an offer — the hook, the story, the packaging, the positioning — so the person on the other side actually wants it. That’s what goes into your NuTTi Plan.
I help founders and small business owners move faster. We connect, you send a brief, and I come back with a focused NuTTi Plan with step-by-step actions and a prioritised path you can start using immediately to get real traction, cleaner operations and sustainable growth so you can actually scale.
The Mia Way: Action over Overthinking
I’ve always moved fast. I closed $1.6M in advertising accounts four months early. With NuTTi, I went from 60 pints a week to 6,000 units and a distributor in six months.
My method is simple: make a clear plan, trust your gut, and execute daily. Most brands get stuck in analysis paralysis. I teach a bias for action: decide, launch, learn, repeat. Your NuTTi Plan reflects that — with simple, practical steps that move you forward now, not “one day.”
Ready to move fast? Get Your NuTTi Plan
Who This Is For
Fast, practical direction for founders — no monthly retainer, just a clear plan.
Perfect for:
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Ice cream, gelato & frozen dessert brands
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Clean-label / better-for-you CPG (no gums, no fake flavours)
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Market, pop-up & food truck brands wanting to get into retail
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Small food & beverage business owners (brick-and-mortar or online)
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Product makers in the food / wellness space (jars, bottles, pouches, mixes)
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Employees becoming founders (finally ready to launch their own thing)
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Solo founders doing everything themselves who need structure
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Investors/advisors wanting a blunt product/brand reality-check before they say yes
If you make something people can eat, drink, hold or use — and you want it to actually go somewhere — this is built for you.
Any stage — as long as you’re serious about growing:
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Idea / Pre-Launch – we shape the offer, pricing and positioning so people actually say yes.
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Markets & Pop-Ups – move from “fun side thing” to a real, scalable business.
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Early Wholesale – tighten margins, packs and pitch so buyers come back.
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Plateau / Pivot – find the bottleneck with a buyer-eye audit and fix what’s really in the way.
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Scale / Bigger Doors – prepare the brand, numbers and story for bigger accounts without losing your soul (or your sanity).
What you receive:
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A written NuTTi Plan you can print, mark up and keep coming back to
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A fast, honest read on your weak spots and what’s really keeping you stuck.
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Clear, realistic next steps and a simple “do this first” list so the path forward feels tangible instead of overwhelming.
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Follow-up for quick questions and clarifications as you start putting the plan into action.
Ready to move? Get Your NuTTi Plan
30 Years of Real-World Proof
Strategy & Growth
I’m the person founders call when they’re stuck and it has to work. You bring me the problem, and together we map a path that actually moves.
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Taking what you’re trying to sell and shaping it so people actually say yes
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Figuring out who to go to first (buyers, partners, co-packers), how to approach them, and what to say
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Laying out “do this next” in plain English so you’re not guessing anymore
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Finding the hidden stuff quietly killing the sale (price, packaging, offer, wording)
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Getting you pitch-ready: what it needs to look like, how you talk about it, why it’s worth stocking
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Making sure what you’re claiming is safe and realistic to say on a label, website, or deck
Content & Collateral That Sells
For years, I’ve been the person founders come to when they need “the thing that gets the yes” — the email, the pitch, the deck, the on-pack promise.
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Sales copy for websites, product pages and landing pages
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Outreach emails that actually get responses from buyers and partners
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Product descriptions that sell the benefit, not just list features
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Buyer / investor one-pagers and pitch decks
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Brand voice, headlines and messaging hooks that feel clean and true
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On-pack claims and package language that pass review and match the ingredient panel
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Simple PR/announcement framing founders can actually send
Clean Food Formulation
I’ve built and scaled clean-label recipes — no gums, no fake flavours, no lab weirdness — and taken them from home kitchen to co-packer, into 100+ stores across the U.S. and Canada.
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Diagnosing and cleaning up formulas to hit real “clean label” standards
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Solving texture and stability with whole-food techniques instead of gums
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Taking products from kitchen → pilot run → co-packer-ready spec
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Thinking through allergens, labels and “better for you” claims so they match the ingredient panel
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Helping founders protect their clean standards while still making something practical to produce
Product & R&D / Production
I’ve been in real kitchens and plants — dealing with separation, fixing texture, managing shelf life, talking to co-packers and keeping margin alive for frozen and clean-label products.
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Recipe development and improvement for ice cream, gelato and clean CPG
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Shelf-life, texture and stability troubleshooting without grabbing gums first
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Sourcing and cost awareness (what quietly kills your margin fast)
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Getting brands “ready for a co-packer” — specs, expectations, and first runs
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Manufacturing triage when something splits, melts, or just won’t hold
The NuTTi Results
You hand me the problem. I help you turn it into a real business.
What you receive is a focused NuTTi Plan that gently but honestly lays out:
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where the gaps are
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how to take it from home production to real scale
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who to contact, how to approach them, and what to say
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how to turn your name into a real brand customers remember and know
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where to save money so the business can become profitable faster
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how to find the right people so it’s not all on you in the kitchen
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how to prove your concept and make people actually want and buy your product
My superpower is seeing paths forward most people miss — the hook, the angle, the proof and the language. You walk away with clarity and direction you can act on now, not in six months.
Build a Business You Love
This is where we shape what goes inside your NuTTi Plan — the parts of your business you want help with, from idea and proof of concept through to sales, partners and scale.
Here’s where I help (mix & match inside your NuTTi Plan):
Concept Advice & Proof of Concept
Got an idea but not sure where to start? I’ll help you shape it, test it quickly, and outline the first steps — from proof of concept to early development.
Building Your Business from Scratch
We map the journey from idea to launch: what’s missing, what’s blocking you, and the order to tackle things so you move forward strategically instead of randomly.
How to Go to Market & What’s Missing
Whether you’re selling ice cream, a clean CPG product, or another offer, I lay out a simple go-to-market path, flag what’s missing (channels, pricing, packaging, assets), and give you a step-by-step plan.
How to Sell to the Right People
Sales isn’t just “selling” — it’s finding the right partners. I help you identify and approach co-packers, distributors, retailers, creatives, and vendors who fit.
We sharpen your pitch and offer so you can reach the right audiences with confidence and close more conversations.
Identifying What’s Missing
A straight look at strategy, people, systems, and assets — then a simple sequence to fill the gaps in the right order.
Creating the Right Sales Channels & Documents
You’ll know which channels to focus on and get guidance on the tools you need: buyer one-pager, pitch deck, line sheet, and a simple channel plan so selling is easier.
PR & Influencer Outreach
A practical, lightweight PR plan: angles, targets, outreach rhythm, and simple influencer partnerships that actually fit your brand.
Making It Profitable
We look at pricing, costs, and margins so the plan makes money — not just noise.
Sourcing Ingredients, Suppliers, Co-Packers
Grounded guidance on sourcing and production, with suggestions on how to find manufacturers, what to ask, and what to watch for before you sign.
Creating a Brand That Speaks to Your Customers
Clear positioning, voice, and proof so your brand feels real, trustworthy, and memorable.
Packaging & Design for Your Brand Assets
Front/back clarity, claims, and design direction so your packaging and brand pieces tell the right story at a glance.
Pitches to Win Accounts & Secure Partnerships
We craft a sharp pitch and sell-in story that helps you win buyers, partners, and sponsors.
Get Your Custom NuTTi Plan
Every founder and brand is different, so each NuTTi Plan is tailored to where you are now and where you want to go. Whether you’re still in your kitchen or already on shelf, you get a clear, honest, practical plan in writing — delivered by email so you can read it, mark it up, and keep coming back to it as you move.
What’s included (every time):
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Intake – We connect, chat, and you email me a brief with your story, numbers and questions. You choose the focus areas that matter most right now.
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Build – I dig into what you’ve sent, spot the gaps, and shape your custom NuTTi Plan around your product, stage and goals.
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Delivery – You receive your written NuTTi Plan (PDF + editable doc) with clear diagnosis, step-by-step actions, and a simple “do this first” checklist.
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Follow-up – A window of email Q&A for quick questions and clarifications as you start putting the plan into action.
My style
Clear scope. Fast turnaround. Simple, honest, doable steps you can act on now — not six months from now.
How it works:
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Reach out and we have a short call to see if it’s a fit.
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You send me your brief and any relevant docs.
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I build your NuTTi Plan and deliver it to your inbox.
