PLAYBOOKS
GET THE PLAN. RUN IT YOURSELF
I build two kinds of clarity:
Body Clarity → what you’re putting in your body, what’s quietly inflaming you, and how to clean it up without starving or burning out.
Business Clarity → what you’re selling, who it’s for, how to get the “yes,” what to do first.
Both Matter. → The way you feed yourself affects how you build. The way you build affects how you live.
These Playbooks are the way I hand that to you without you needing me 1:1.
Clean Gut Reset
40 Days Back to Clarity — Body, Mind, Spirit
What it is:
A 96-page spiritual and physical reset for when you feel inflamed, overstimulated, puffy, anxious, foggy, disconnected from yourself — and you know something has to change.
This is not a “gut cleanse” trend. This is the process I’ve lived for 20+ years after my own body started rejecting “normal” food — dairy, gums, preservatives, seed oils, fake flavors, dyes, chemicals in “healthy” products — and I had to rebuild from zero so I could function, sleep, pray, think, and show up.
It goes way beyond food.
It’s about clearing what’s clouding you — physically and spiritually — so you can hear again.
You’ll see the through-line of Torah, Rambam, Kabbalah, and nervous system science. You’ll see how gut, mood, energy, anxiety, sleep, cravings, and even your ability to feel God are all tied together. You’ll also see exactly how I eat now, and how I feed my twins: no gums, no seed oils, no “natural flavors,” no neon dyes, no fake kid snacks. This is the same standard NuTTi was built on.
And for the first time, I’m giving you the base recipe people always ask me for — the cashew NoGurt. It’s the dairy-free, gum-free, stabilizer-free foundation that led to NuTTi. You get it inside.
Who it’s for:
-
You’re tired of feeling swollen, inflamed, wired, tired, short-tempered, or spiritually numb — and normal doctors just say “you’re fine.”
-
You’re “eating healthy,” but still bloated, moody, foggy, anxious, exhausted, or crashing at 3pm.
-
You want to get the chemicals, dyes, gums, and seed oils out of your house (and your kids’ bodies) without turning into a full-time wellness cop.
-
You can feel that you’re not clear — physically or spiritually — and you want that back.
What you leave with:
-
A cleaner body and a calmer nervous system.
-
A way to feed yourself and your family that doesn’t inflame you.
-
A reset of cravings, energy, mood, and mental clarity.
-
A way back to feeling spiritually connected in your own body, not just “on good days.”
-
A standard for your home.
Price: $28 - (currently FREE for NuTTi Fans)
96-page digital guide. Self-led. Nothing to subscribe to. Take it, use it, keep your peace.
Build a Brand Playbook
Before You Can Afford PR
The No-Agency Brand Playbook
What it is:
This is the playbook I ran when I had no budget — but still had to look legitimate, get on shelves, and move product.
Built from over 30 years in brand, PR, marketing, growth, sales, buying, and partnerships. I’ve been the one trying to get the “yes,” and I’ve been the one deciding who gets the “yes.”
It’s the same approach I used to take NuTTi from 60 pints in my living room… to a 6,000-unit first order… to national distribution and 100+ retail doors.
Not because I paid an agency.
Because I knew how to position the brand so people instantly understood it, wanted it, and felt safe saying yes.
That’s what got buyers to answer.
That’s what got stores to bring us in.
That’s what made real customers start talking about NuTTi before we ever spent on marketing.
This book hands you that system.
It’s a founder-built visibility system.
Not theory. Not “manifest.” Not “post 4 Reels a day.”
Real language, real positioning, real pitch assets.
This is for you if:
-
You have a real product, service, offer, or experience — not just a moodboard.
-
You’re trying to sell, get stocked, get booked, pitch buyers, pitch podcasts, or land collabs.
-
You need people to see you as a real brand now, not “after we raise.”
Especially for you if:
-
You do not have $5K/month for PR.
-
You are not hiring an agency.
-
You’re willing to do the work yourself with some help and guidance.
If that’s you: this playbook is step one.
You don’t need a PR firm to be taken seriously. You need clarity, confidence, and language.
Price: $249
Instant Digital Access
Founder-built. This is how I took NuTTi from 60 pints in my living room to a 6,000-unit first order and into 100+ retail doors — with no agency, no retainer, no PR team.
The NuTTi Method™ Starter Playbook
30 Days to Clarity and Cash — Who You Serve, What You Sell, and How to Get Paid Without Burning Out
What it is:
A 159-page, zero-fluff field manual for getting unstuck and getting paid.
This is the process I’ve used in real life — that helped me take NuTTi from ~60 pints a week to a 6,000-unit first order, national distribution, and 100+ stores in six months with no investors. Not theory. Not “believe in yourself.” A sequence.
You work through one decision at a time:
Who are you selling to first.
What are you selling them.
How do you say it so they say yes.
What do you do in the next 30 days.
Inside, you’ll work through:
-
Purpose & Profit
We stop performing a cute vision and get honest about why this exists and what it needs to pay you. You’re allowed to build something that matters and also funds your actual life. -
Your Paid Person™
No more “my audience.” We pick the first buyer who can actually say yes and pay you now — not someday, not “if it were cheaper.” -
The Easy Yes Offer
You build the first version of what you sell: what problem you solve, what they get, how fast it helps, and what it costs. Not vibes — an offer. -
Positioning & Price
How to explain what you do so you sound like the only sane option. How to say your price without shrinking. How to stop justifying yourself. -
Pitch Language
The first words out of your mouth / DMs / email. What to lead with, what not to say, how to ask without sounding desperate. -
Go Get the Money
Where your first “yes” comes from (and where not to waste time or money yet). Spoiler: it’s almost never “post more” or “run ads.” -
Your First 30 Days
Exactly what to fix now, what can wait, and what to stop doing completely so you’re not busy in 14 directions with nothing to show for it. -
Templates & Scripts
Outreach language, offer language, onboarding boundaries, testimonial ask — so you’re not staring at a blank page trying to sound confident.
Who it’s for:
-
You’ve launched (or you’re about to) and it’s not moving fast enough.
-
People “love the idea,” but nobody’s actually paying.
-
You’re stuck in circles — pricing, pitch, packaging, buyer, channel.
-
You do not want another call or another coach. You just want to know what to do next.
Service, product, wholesale, consulting, direct-to-consumer — if you need someone to finally say yes, this is for you.
What you leave with:
A buyer.
A sellable offer.
Your first pitch.
Your first price.
Your next 30 days, in order.
Not hustle. Not pressure. Clarity.
Price: $350 USD
Instant access. Digital download. Self-paced. No calls.